In May when everything grows vigorously, Zhu Zhangquan, chairman and general manager of Zhejiang Hailiang, led a group of managers to Europe and started a quite interesting and unique journey in just half a month. They went to Berlin Germany, Menden Germany, Serravalle Italy, Boisthorel France, Barcelona Spain; notably, “Hailiang spirit” accompanied them to the five new production sites and former KME factories in these cities.
Picture below: Berlin is a booming, thriving and industrialized city. Here, Chairman Zhu and the managers, witnessed by hundreds of employees and the European Management, slowly unveiled the HME logo and opened a new chapter in Hailiang's European initiative. The official unveiling of Hailiang HME factory embodies a key step made by Zhejiand Hailiang in its global strategic layout.
At the factory, Chairman Zhu talked to employees at the shop floor, and learned more about their professional planning and living situation from the factory’s labor union. In his inspiring speech, he said that he is very happy that old and new Hailiang family members are gathered together in this beautiful land. Hailiang is a manufacturing enterprise that focuses on copper rods, copper pipes and copper bars since 30 years. In 2018, its production and sales volume reached 700,000 tons, the operating income was 5.5 billion Euros, and the net profit attributable to the parent company amounted to 120 million Euros.
Chairman Zhu emphasized that Hailiang is a global leader in copper and brass processing, and Europe is one of the core markets in its global layout. Therefore, Hailiang is delighted to acquire the copper tubes and brass rod manufacturing companies from KME. What is more delightful is to employ such excellent teams and employees. It is everyone’s knowledge and experience that create once the glory of KME.
Chairman Zhu added that he welcomes the new members to join the Hailiang family and hopes to work together in the future. In this way, we will make full use of the superior resources and will better complement and integrate the market, products, technology and management to produce superior products and services, increase market share and gain better returns. In the future, Zhejiang Hailiang will create high-quality employment opportunities, and achieve both high enterprise benefit and employee income.
Zhu’s speech not only pointed out the direction for the future development of the factory, but also encouraged and inspired all the participants to shoulder great responsibility. During the visit, Mr. Zhu listened earnestly to the business improvement plan of each factory, and analyzed and discussed the situation of the European brass and copper processing market with team members. He shared experiences with the management teams of each European factory, especially in terms of refined management and cost control. He also proposed a blueprint involving cost and profit centers for Hailiang in Europe (HME), which was recognized by these teams. They said that joining the big family of Hailiang makes everyone confident in the future development of the HME Group, and will work together to achieve the 2025 strategic goal of Hailiang.
In the future, Hailiang will continue to integrate the global resources in terms of sales channels, technology and management to improve its international competitiveness in an all-round way and enhance its global market share. These advances pave the way for Zhejiang Hailiang to become one day an international giant in non-ferrous materials smart manufacturing.